How to Become a Social Media Manager
How many businesses do you follow on Social Media?
Clothing brands?
Influencers?
Coaches?
Salons? Spas?
Musicians?
Local restaurants?
How often do you think they are creating and posting their own content?
Some business owners are a one-man show, it’s true. And you can probably tell this by how often they actually post. However, once a business gets to a certain level, they are usually handing these tasks off to a Social Media Manager.
You might already know that we train ladies on how to start a Virtual Assistant career. But did you know another role VA’s can take on is the Social Media Manager role?
Let’s first cover what this role is:
A Social Media Manager is generally responsible for creating and posting social media content. Usually, the SMM will learn the culture and mission of the company they work for, so they can be strategic in their posts and create engagement with the company’s target audience. Most SMM’s will also collect and review the analytics of their content to develop more effective campaigns.
All kind of businesses can use the support of a social media manager. Social media has officially been monetized, if anyone was unsure about that… and if a business is not utilizing their space in social media, they should reconsider.
A social media manager can come in to help companies that not just need help keeping up with their content but companies that might have no idea of where to even start would benefit from a SMM.
Most VA’s encounter some social media management tasks at some point and some become completely focused on the SMM role. We have several ladies in our program that have done just that, and one in particular that I’d like to highlight in today’s post…
This woman joined our program and is now a booked out social media manager and KILLING it.
Let me introduce you to Courtney.
Courtney McKibben joined our 𝗔𝗹𝗹-𝗜𝗻 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 on October 6, 2020 because she loved the idea of being able to bring in an income, while 𝘣𝘦𝘪𝘯𝘨 𝘩𝘰𝘮𝘦 𝘸𝘪𝘵𝘩 𝘩𝘦𝘳 𝘬𝘪𝘥𝘴. Right now she supports 4 clients mainly as a Social Media Manager in Facebook, LinkedIn, Instagram, and Pinterest. She also offers support in email management and design. Pushing to continually educate herself she plans to bring more to the table for future and current clients!
Here are a few questions we asked Courtney:
What is something that surprised you about the All-In Course?
How great the layout was!
Has woking with your client met your expectations or is it different?
Yes it has! I am my client's first VA and she is my first client. We get along wonderfully and are both on the same track with each other. It is fantastic!
When asked what she loves about her role, she said:
Being a SMM is extremely rewarding. I am able to learn about the individuality of each client and how they want to represent themselves and their brand! I love creating the graphics and content to share to their newsfeeds and pulling captions from a previous blog to go along with it. When customers or other business owners comment and send messages through the platform, I follow up with a reply to best assist with any questions or concerns they may have and building that relationship and trust with them.
What would you say to a woman out there, who is considering the Laptop + Littles program?
Go for it!! Go all in and do it!
Courtney is the epitome of taking the Virtual Assistant role and RUNNING with it. She puts in the work and does a great job of giving what she expects in return. We see her in Facebook groups all of the time adding value to conversations and giving back to the VA community.
If you are interested in the Virtual Assistant, Social Media Manager, Freelancing world… you can get started just like Courtney did.